thebestkeptsecrets.com: business: marketing
THE HOME BUSINESS/CAREER RELATIONSHIPS INTERNET RETURN TO MAIN INDEX
By Claude C. Hopkins
(free to download and distribute eBook - .exe file - 694k - Right-click and "Save As ...")
David Ogilvy wrote of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life".
Claude C. Hopkins' contributions to advertising are legendary - test marketing, copy research, and coupon sampling were all Hopkins' inventions. Written in 1923, Scientific Advertising is the classic primer still read by today's top copywriters.
Today, it is available as an eBook that you can download and distribute for free. Scientific Advertising is essential reading for anyone involved in advertising!
Right-Click here and "Save As ..." to download
(694k .exe file)
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